I found this memo pad that is part of Pantogar's advertising campaign. Pantogar is a company who specializes in hair loss products, and the prevention of hair loss. This note pad is a great way to show how hair loss takes toll over time. The more notes you use, the less hair the man starts to get. Once the hair (pages) are all gone, the man looks completely bald, and no one wants that. I thought it was a great way to get people to realize the effects of hair loss, while using a product that they see daily. The most effective advertising campaigns seem to be those that are very practical. Companies are going to have success if they can create something that people are going to see and use everyday, because then it is a daily reminder. Pantogar took a very simple product and made it into something fun and useful, and also get their point across. Who doesn't want to have a not pad that looks like a man with an awesome haircut?
A comment by Zachary Brown—"I really dig this. The only thing I'm not huge fan of is the design of the ears, but that's a very minor complaint. The overall design is very clever and humorous, and I think it gets its point across well. When it comes to notepads, most people just settle for a logo or something of that nature. It's nice to see a notepad that creative thought actually went into. If only more everyday supplies were this well-thought out. (But then these designs might just become overdone and appreciation for it might dwindle. Balance, balance, balance...)
ReplyDeleteI think this is pretty great. Very creative concept, well executed all around. I'm not sure how well this would work as an advertising campaign, seeing as posted notes won't make any sense by themselves, and the people likely to have the notepads are probably already familiar with the product to begin with. I don't hold that against it though; it's great to have design for design's sake.
ReplyDeleteThis is hilarious. I would buy these is a heartbeat. The comedic aspect is what makes them unique, but then the emotional weight of it sinks in. Well done.
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