Pantogar Note Pad
I found this memo pad that is part of Pantogar's advertising campaign. Pantogar is a company who specializes in hair loss products, and the prevention of hair loss. This note pad is a great way to show how hair loss takes toll over time. The more notes you use, the less hair the man starts to get. Once the hair (pages) are all gone, the man looks completely bald, and no one wants that. I thought it was a great way to get people to realize the effects of hair loss, while using a product that they see daily. The most effective advertising campaigns seem to be those that are very practical. Companies are going to have success if they can create something that people are going to see and use everyday, because then it is a daily reminder. Pantogar took a very simple product and made it into something fun and useful, and also get their point across. Who doesn't want to have a not pad that looks like a man with an awesome haircut?