Thursday, April 28, 2011

Katlyn Tweedy’s Post

While eating out with my friends at one of my favorite restaurants, Chick-fil-a J, I came across this sweet little ketchup packet. I was really excited about it, so much so that my friends definitely did not understand why I cared so much. Then I got to explain to them why I appreciated it so much. We just finished up doing a project about packaging, and I think this is a great example of good packaging. It is functional in a way that is easy for the user to understand. It serves two purposes: dipping (by peeling up the lid down at the bottom) or squeezing (by tearing off the tip of the package at the top. AND! It also contains the amount equivalent to three of the regular ketchup packets.
I appreciate when people redesign things that are common uses into ways that make more sense, and are even a little fun to use!  Props to Heinz designers…

1 comment:

  1. agreed. this packaging is genius. i love the new design. it is super clever and incredibly useful. smart move Heinz, way to look out for your audience.