“Aaaahhhh!! It’s a GIANT ANACONDA!!!”
That is probably the reaction that this advertisement gets about 20 times per block. This is what I call EFFECTIVE ADVERTISING. It is important to remember when designing for someone, to express the feel of the client while leaving a lasting impression. Of course, it has to fit the client and not all are as exciting as this one. As fun as a giant anaconda is, it may not be appropriate for a pediatrician’s logo. We wouldn’t want people screaming while taking their children in for a check up. You know, common sense stuff.
As far as this logo goes however, it definitely is wild! Which is just right for a zoo! It especially works since it’s big, in your face, and not something one might see every day. The fact that they incorporated it into the public transportation system which millions of people see every day works for them all the more. Very awesome, so very awesome.