Friday, April 29, 2011

Ian Barker’s Post

On my last post I showed a few album packaging designs that I thought were particularly nice.  S'pose I may as well continue the theme and check out some headphone package designs!

High end headphones often come in equally high end packaging.  The headphones I have were about $100 (which is quite cheap), and they came in a package that was not overly complex, but it required several steps to open it, all of which were easy and smooth and just made it feel like I was getting my money's worth (which I would have been even without the packaging, but still!).  It makes opening the new headphones feel like an event, and when you're spending anywhere from $100 to $1000 on a new pair of headphones, it's important that the company makes you feel like you really got your money's worth, even before you put them on.  The layout is good, but the overall construction feels very satisfying to open.

Of course while that package may feel good to open, it doesn't look particularly unique sitting on store shelves.  For a more eye-catching solution, Panasonic packaged their earbuds so that the buds were draped from the back of the box to look like musical notes.  It's a very clever and simple solution to making their product stand out.  It's only fault may be that it doesn't really say anything about what makes these particular headphones better than any others once you get past the packaging. 

Lastly, here's a pair of Sennheiser earbuds that boasts environmentally friendly packaging.  It's unique.  It's cheap to produce.  It's good for the environment, and from the looks of it, it's pretty easy to open.  Great design.  Like the Panasonics it doesn't say all that much about the actual headphones (in fact, it takes the risk of possibly cheapening the headphones in the eyes of consumers), but it does provide a compelling reason for buyers to choose these headphones aside from pretty packaging.  It combines economics and aesthetics.

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