This is a new coffee shop down in Fayetteville called Mama Carmen's. It a coffee shop with a mission to help orphans in Guatemala. I not only admire the business side of the way they do things I also like there logo because it ties in both the business and the missional aspect of the company. I have became increasingly aware of logos this semester and have been noticing how many bad one's there are out there, but this logo I think does a good job of communicating to the customer what they are about helping & coffee. I like the color in it and the actual mark itself is pretty cool. It's a face (made to look like a child) with a coffee handle attached to it. I think that it's sleek and modern and the overall feel of it ties in really well with the coffee shop itself when you go to it. As a brand they have done a really good job because in the parenthesis you could put whatever the product your selling is and such. So not only is their coffee/tea selection is fantastic there logo is pretty great as well.