Design: simple, clean, to the point. I am an avid tea and coffee drinker. Consequently, I can’t really help but be a connoisseur of unique mugs. This brand is one of my favorites. Not only is the mug itself designed well (with a lip and comfortable handle), but the printed design is terrific as well.
The design is simple. It is straight forward, and it is clean. The single line of text against the white background makes the word pop and grabs the attention of the consumer. Also, the typeface is thick and curved, matching the shape of the mug itself.
Splitting words often makes it difficult to read. At first, it was hard for me to know what the mug “Hones-Tea” said. I had to give it a couple of glances and pronounce it differently in my head like in the game Mad Gab. (Now I just feel dumb for not getting it at first!) Evidently, the designers sought to alleviate any confusion by placing the definition along the top rim on the inside of the mug. This is very helpful to the consumer. More importantly, it is just good design.
In order to distinguish between the mugs and add some more pop to the collection, each kind of mug is painted on the inside with a different solid color. This adds color, individuality, and brightness to the mugs without overpowering the crisp, clean design work.
The packaging for the mugs is not a box, but a tea bag. How creative! Each mug is placed in one of these clear, tea bag shaped packages with a tea tag stapled to the front. There isn’t one thing about this package that was not designed intentionally and with much thought. Alina Wheeler said it well, “Design is intelligence made visible.” As I sip on my cup of tea, I know this is good design, because it incorporates creativity with simplicity. Also, it is fun with the added color but far from overpowering.
One last thought:
As a designer, remember that creating good design is praiseworthy; however make sure at the end of the day to have a little humilit-tea…er, a cup of it at least.