Monday, February 28, 2011
Katlyn Tweedy’s Post
Olympics Logo - Rio 2016
I love this logo! It’s abstract and colorful, both of which grab my attention. I think that you not only can see 3 “dancing” figures in the design, but also the green as an “r”, the yellow as an “i”, and the blue as an “o.” The text also combines nicely with the design in regards to the smooth flow and continuity of the shapes of the characters.
I did some research behind the idea of the logo. It begins with the meaning behind the green chosen to symbolize the forestry and the Carioca’s (native inhabitants of Rio de Janeiro) hopes for the future. The yellow is representative of the sun and the lively nature that the people of Rio are known for. The ocean is a major part of their lives - which is shown with the blue. The design was apparently based on a popular local rock formation, “Sugarloaf.”
The design agency, Tátil, explains their goal in the creation of the design...
“To represent the passion and transformation of a city and an entire country, and project these values to the rest of the world. That was the beginning of the project that granted Tátil the pleasure and privilege of creating the brand for the Rio 2016 Olympic Games,”
Tátil’s website: http://www.tatil.com.br
Overall I feel that this logo works strongly and accurately depicts the community of Rio while still supporting the history of the Olympics.