Some things just can't be described with words.
Thats why BMW came up with this advertisement for their cars. They wanted to show people, that many physical things can be described using words, however the pleasure that you get from driving one of their cars cannot be described. I like this ad because it creates a picture that focuses on the car. There is a complete scene, but the car is the only thing in color, and therefore is the center of attention. I also like the use of typography in this ad because it utilizes the words to make the picture of what it says. For instance, the street is made up completely of the word 'asphalt'. I love the scene and the picture that it creates is something you might actually see. The use of the typography against the photography creates a great contrast, and showcases exactly what they want, the car. Also the tagline is very clever, and it gets you to think about how great the experience of driving a BMW actually is. Its indescribable.