Check out this really fun descriptive logo! I like fun logos the best :) I think this mark is successful for a number of reasons. First of all, perhaps going the fun rout wasn’t just for the sake of being fun. Turtle Island is a Spa. Spas are where people go to do relaxing things and everyone associates relaxing with leisure time and leisure time with fun. Another reason why I think it works is because the descriptive element of the design has multiple meanings. For example the design could be seen as little islands out in the ocean, or as the design on a turtle’s shell—AND it’s shaped like a turtle. You can’t beat that. I think the font is complementary, I think the colors are appropriate and I think the composition is appealing. YAY TURTLES!