So, you have gone through the difficult and potentially painful process of creating a logo for your company. The rest of the project should be a breeze right? Not necessarily. Unfortunately, having a good or even a great logo, while crucial, isn't enough to create a good brand. Branding isn't just having a logo, it's how the look and feel of the logo are consistently applied to all of a company's design. Ideally, people should be able to recognize the look of your company whether they explicitly see the logo or not.
In example, Starbucks. However you feel towards the company and their coffee, you have to admit they know how to market. We all know their cups, their signature green and their siren. In fact, we know their look so well that they didn't even include their name on their recently updated logo. That's the power of branding.
Starbucks' use of branding doesn't stop at their logo and store fronts though. Starbucks has countless parts of their company that have to maintain their brand. Take Starbucks VIA, the company's hyped instant coffee. Look at the packaging. How to they maintain the feel of Starbucks as a whole while at the same time giving VIA it's own look? Well, to keep things consistent they have their logo on the package and keep the familiar cup shape and check boxes. But to set VIA apart they give it unique and eye-catching packaging, it's own color palette and a logotype. It's consistent, unique and feels right for the product.
Another, less hyped, example of Starbucks branding is their Black Apron Exclusives. This line is meant to be a "premium" collection of "rare and intriguing" exclusive coffees available in very limited amounts. This packaging just nails that exclusive feeling. It is uniquely beautiful, looks expensive, and oozes class and sophistication. The look is entirely different from VIA, but both brands are appropriate the the needs of that product and are excellent examples of design. If you want more information checkout http://gr.starbucks.com/en-US/_Worlds+Best+Coffee/_BAE+Detail+Pages/Black+Apron+Exclusives+Coffees.htm
There you have it. Take the inspiration and go. If you need some other good consistent brands you should check out Tea Forte and Apple (not that you don't know them already) .