Disgusting Yet Delightful Design
(not for the squeamish...)
When I saw this, my first reaction was “Oh my goodness! That is so ingenious!” My second reaction shortly after was, “...gross.”
I think that one of the things that works the best for this product is the shock value. This is not exactly the norm. I mean, this is stationary for crying out loud. It is stereotypically supposed to be peppered with geometric shapes, company logos, or butterflies, right? No one (well, very few) usually use zombies on their letterheads. The thought of blood squirting across an official letter does not generally enter the average person’s mind. At least not purposefully. There have been incidents with letter openers however... or exacto knives...
The thing that impresses me most about this stationary set is the interaction between the design and the office supplies. I am sure that most students, especially most art students, have drawn pictures incorporating the holes in their notebook paper or tracing around the staples in our homework. It makes me wonder if the creators, Jacques Pense and his design team, have done that before. Their work is certainly taking the concept to an entirely new level. The fact that they used zombies is also a bonus. While I am not a zombie’s biggest fan (never met one I liked), the growing craze among society for zombies makes this product more interesting to a larger number of people. I can’t imagine what one would use this stationary for. Perhaps if one were making a film about zombies, pulling a joke on some poor unsuspecting teacher, or working in a morgue that liked humor then it would be fine. I doubt that the average person’s boss would be very elated to be looking at blood and brains every time he read a memo. I am guessing that this was a special event project. It was created for NBC UNIVERSAL Global Networks in Germany. What they needed it for, I could not find. Whatever the need, I am glad that it was designed. Overall, it was gruesome yet creative, inspiring and memorable.Oh yeah. I found this on Behance.net. This is an amazing website with thousands of professional designers posting their work. It encompasses every aspect of the art world from advertising design, to music, to claymation and puppetry! They even post job offerings. I would encourage any artist to visit and browse through the different categories. It is amazing.