Thursday, February 24, 2011

Ashley Elkins' Post

Olive Tree Clothing is an (mainly) online clothing/accessories store that was created in 2009 by my friend, Caleb Harris. His heart is “not that Olive Tree Clothing gets big, but that God's love is spread.”  God has built him with a passion for graphic design. Caleb explains “I hope that Christians hear this story and finally grasp that the same power that conquered the grave lives inside of them! That's the same power that rose Jesus from the dead, Lazarus from the dead, parted the red sea, turned water into wine, and took Elijah up to heaven in a chariot of fire! It's a big deal! And if that same power lives inside of us, then I know that the same power can change someone's heart through music. I know that the same power can hold a family together because of a film. I know that teenagers can break their addiction to porn due to a website. And I even know that that same power can lead someone to Christ through a t-shirt.”

These following t-shirt designs are possibilities for the new spring line that has not been released yet.

This first t-shirt is for the girls line and is appropriately titled “Take Root. Bear Fruit.” This has been one of Olive Tree’s slogans for almost two years and has appeared on five different shirt designs. The wording of this slogan goes well with the name of the company; it encourages people to “take root” in God and “bear fruit” by sharing God with others. This is a great conversation starter because unless you really know what it is talking about, it can be very confusing and make people curious. The way the typeface takes up almost the whole shirt really puts it right out there for all to see, and the way it intertwines gives the feeling of “taking root”. In the words “bear fruit” there is a growing olive branch (appropriately placed) to give the image of “bearing fruit.”

The next t-shirt design entitled “Waves” is for the guys line. This is currently my favorite design from Olive Tree Clothing, probably because of the graphics. The meaning behind this t-shirt comes from Pslam 93:3-4, which states, “The floods have lifted up, O LORD, The floods have lifted up their voice, The floods lift up their pounding waves. More than the sounds of many waters, Than the mighty breakers of the sea, The LORD on high is mighty.” The way the words “the Lord on high is Mighty” are placed on the waves makes it appear that they are literally being “lifted up.” This is a great visual for this verse.

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