This last summer I went to Busan, South Korea for four days to see my dad. We did a lot of tourist things, one of which visiting the Busan Aquarium. While the aquarium was really nice the coolest thing I saw that day was this advertisement. When my family walked out of the aquarium we turned to cross the street and saw this and just started laughing. This advertisement is brilliant! It catches your attention, is funny, and effectively communicates it's message.
If something is out of place it catches your attention. So a car being on the side of a building is very catchy! I saw it and thought to myself, "why in the world is there a car on the side of a building" and it made me want to read the text so that I could find out the point of it. The whole concept of a car being parked on the side of a building is also hilarious. Plus, the text also makes you laugh. The advertisement also gets it's point across. Mini Coopers are very different from "normal" cars, therefore different. Parking wherever you want is "different." It really does make me want to buy a mini cooper because the advertisement is so good!
I think that these mini cooper advertisements are brilliant. They get your attention and make you want a mini cooper. The design is also aesthetically pleasing and funny.