I am absolutely in love with this ad campaign for Dove's hair care products. They've picked these well-known women cartoon characters that almost everyone will recognize, and "styled" their hair in a new and fresh way. It caught my attention because 1st: I wanted to know why Wilma or Velma were on the poster 2nd: why their hair was different on the right side (I'm so used to seeing them with the original hair style that it kind of messes with me) and 3rd: they really pop out of the white backdrop, so that helps to catch my attention. The white backdrop is part of Dove's identity; they really like to keep designs, which makes sense because they are a hygiene products company. They also keep the text fairly short and clean. It gets right to the point and states enough to draw you into the product. Because they changed the hair styles so much of these cartoon characters with distinct styles, it makes women start to think that maybe these products could actually work for them too. I think its a brilliant and fun idea; hair styling your hair is suppose to be fun, so it definitely makes sense.
I'm SO GLAD someone thought this was as cool as I did! It's brilliant! It takes commonly known characters (from our generation anyway...) and changes them up a bit to get attention. I feel that it does an excellent job doing this! These are the cartoons I grew up watching, of course I want to know why they they are all over the place with glamorous hair! It gives just enough information but is simple enough to stand out. I love it.
This is SO cool hahahahaha.. the first time I saw it I start laughing because I thought this was a joke but once I realized this was a campaign! I think its awesome that they are able to take us back to our childhood by using these famous characters and I think that's the reason why this campaign can create a connection with people becuase even if you dont care about dove and the products I bet probably everybody will at least take a look at this just because its something we all known. I think this is a brilliant campaign.
These designs are really good. It's so good because the characters are so well known. They changed the hair styles to give them a more attractive look which is exactly what they want to convey to the audience. They're funny but also get the message across in a very well done manner.
This campaign is very clever, and would do a great job of reaching all audiences. It has the old cartoon characters so it would catch the interest of people who grew up with those shows, but the playfulness of it would also catch younger audiences. They are definitely very impressive designs.
I'm SO GLAD someone thought this was as cool as I did! It's brilliant! It takes commonly known characters (from our generation anyway...) and changes them up a bit to get attention. I feel that it does an excellent job doing this! These are the cartoons I grew up watching, of course I want to know why they they are all over the place with glamorous hair! It gives just enough information but is simple enough to stand out. I love it.
ReplyDeleteThis is SO cool hahahahaha.. the first time I saw it I start laughing because I thought this was a joke but once I realized this was a campaign! I think its awesome that they are able to take us back to our childhood by using these famous characters and I think that's the reason why this campaign can create a connection with people becuase even if you dont care about dove and the products I bet probably everybody will at least take a look at this just because its something we all known. I think this is a brilliant campaign.
ReplyDeleteThese designs are really good. It's so good because the characters are so well known. They changed the hair styles to give them a more attractive look which is exactly what they want to convey to the audience. They're funny but also get the message across in a very well done manner.
ReplyDeleteThis campaign is very clever, and would do a great job of reaching all audiences. It has the old cartoon characters so it would catch the interest of people who grew up with those shows, but the playfulness of it would also catch younger audiences. They are definitely very impressive designs.
ReplyDelete