After looking through different campaigns and designs. I found this one and it caught my attention right away. At the beginning I thought it was just an arm but then as I payed more attention to it I realize what the concept really was. This ad is about abuse and I think it really gets the message across. I like the simplicity of the design and the fact that it's so simple I think it makes it stronger. This is a powerful design because once you understand the concept you realize how important its to help preventing this. Another cool thing about this design its that I think that it can be use in a lot of ways. You can do t-shirts, posters, banners, even a statue, possibilities are endlessly with this design. Finally I really like that this ad does not need a lot of information because everything is being said with the design. Overall I think this is an awesome and powerful design that I wish I have done it.