One thing I've been noticing lately is how so many companies are beginning to recreate or "rebrand" themselves, either to keep up with the times or create a new identity for themselves. I've found plenty of examples lately but these are the ones that stuck out to me the most.
The first one is the Florida Marlins major league baseball team, newly renamed the Miami Marlins. In my opinion, there is no better time to rebrand than when the company changes names.
Although the new logo slightly resembles the Super Mario M, I am convinced that this new logo will be very effective and distinct to the team.
I am sure that we are all familiar with the second one: AOL Instant Messenger. Honestly I was not aware that AOL was even in existence, but it appears that with their new logo they are trying to stay afloat! I do enjoy the new logo and it is much more modern, but I will miss the yellow buddy.
I have conflicted feelings about the new Doubletree logo. When I first saw it advertised in Springdale, I remember initially thinking that it was terribly ugly. But after looking at the old one I cannot decide which one is better (or worse!) The new one is definitely more noticeable than the original, but that may not necessarily be a good thing. However, I do think that it is wise that they associate themselves with Hilton Hotels, which they successfully do with the "by Hilton" placed strategically underneath. There are plenty more examples of companies recreating themselves (and many, many opinions on them) at http://www.underconsideration.com/brandnew/