Advertisements, done well, on the sides of buildings are an effective and interesting way to get the information across. I thought this Nike ad was such a neat idea. It's effectively getting across the idea that these are swift running shoes and with the appearance that the windows are effected by the shoe going by, makes it even better. The size and location of an ad like this isn't going to be missed. People would notice that the windows seem out of wack on this building and that would draw them in.
At first glance I figured this second advertisement was an ad for paint, but in fact, it's an ad for Nationwide Insurance. I thought this was a really clever way to show that life does "come at you fast". Anyone going by definitely wouldn't miss this advertisement. With the yellow cars at the bottom, it really does look like paint spilled down the side of the building. Using the three banners was a really interesting and effective way of using the sections of the building. Effective advertisements on the sides of buildings like these are definitely memorable.