I think this brochure works perfectly for the company. From what I can tell, Ben Sen Inc. is a design company and manufacturer of furniture. If you go onto their website http://www.bensen.ca/ the photos displayed are in a square format, just like the square brochure. I think that's very nice. I also like the square format of the brochure because a lot of their furniture pieces has a square design incoporated into it, so that fits together very nicely. Another aspect I love about this brochure is that all it has on the front is the logo and then the die cut framing it. If I saw this brochure laying around, I would really want to open the brochure up to find out what the brochure is about. Then you open the brochure up, and they have a lot of white, which looks very nice and clean. They have enough text but no too much. The photos are the main focus and the product is displayed as the main focus.