The use of negative space in design is one of the strongest things a designer can do. Negative space is often very subtle and very aesthetically pleasing. Simple use of negative space seems like a very simple thing, but it is not the easiest thing to accomplish. A designer must be clever when trying to make creative use of negative space. Every part of design should be deliberate, but especially so in designs such as the examples. The designer must be looking for how to change a seemingly plain design into a clever design that is memorable.
The Logo that says "NEGATIVE SPACE" is simple and would be fairly boring if it were not for the hidden "E" between the N and G. The same goes for the "BLACK CAT" logo. It is a simple typographic logo with nothing special, but with the the cat's eyes forming the C's it makes it exponentially a better design.
wow. These are really cool logos! My favorite one is the black cat. At first I just saw one eye and thought it was weird but when I saw the other one it made me go "wow." These logos definitely show the importance of negative space. I know that I often forget about it when I'm designing something but this shows that I need to be more aware of negative space when I'm designing and should use it to my advantage. I also really like the Olivia logo. I love how the dot on the "i" makes the window on the house. It's just cool! However, I don't really understand the point of the white space in the 1234 club logo. It doesn't seem to make something like the other logos do...I wish that there was some purpose behind it.
ReplyDeleteI am a huge fan of negative space but I am not very good at utilizing it in my own designs. I did the same thing as Sophie with the cat design! Designs like these really motivate me to be creative with my own designs and look for opportunities to use negative space.
ReplyDeleteNegative space is a huge design aspect that I don't usually remember to think about applying in my designs. I love how you can look at it at first and see something, but then keep looking at it or come back to it again and see something else. It's so interesting how, once you find the hidden element, that's all that seems to pop out at you every time you look at it from then on. The design with the eyes of the cat really got me. At first I wondered why the c's were different than the rest of the type, but now all I can see are the cat eyes.
ReplyDeleteThese designs are very cool! The way the negative space is used is very impressive and they all work very well. I especially like the last one. It definitely caught my attention and made me keep looking to figure out what was going on... very well done!
ReplyDeleteMy favorite designs are the "Olivia: Building Energy Solutions" and the "Black Cat" design. These are my favorite becuase the hidden image applies to whatever the designer is trying to convey. The Olivia company is trying to build energy efficient solutions, and between the two trees is a home. With the black cat poster, there are two "eyes" that are made to let the reader see a black cat. Negative space is such a powerful design concept, and if it is pulled off well enough, it can really help out the posters meaning.
ReplyDeleteThese designs are all very creative! Making effective use of negative space like this is very difficult, and when it's done well, it can be very effective. When making a design, I tend to try to avoid making effective use of negative space because its so hard to do, but these logos really show how important it is. The Black Cat is super cool! At first I was wondering why the words were placed like that, but then I noticed the eyes! Very interesting.
ReplyDeleteThese logos are amazing! My favorite by far is the Black Cat. I didn't see the eyes at first, and then it kinda startled me when I finally did see them. Each of these negative designs are done fantastically and are incredibly effective. These logos motivate me to use more negative space in my own work.
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