When I think of shocking design I think of Adbusters. Although I can’t say I completely agree with everything they have to say, I must admit that they effectively shock viewers through their design. There is almost alwasy a clear and concise message that is being portrayed. Usually that message relates to consumerism.
That is the case for both of the ads included today. There designs are often clean and to the point. In the design with the Ipad, they very effectively use white space to draw your attention to the young boy and ipad. With the other, they use lots of color to draw the viewer in. Both ads use graphics that the viewer is familiar with in order to grab the attention of the viwer. Both ads are very effective and shocking. This is the kind of design that makes me stop and think for a second.