Because you are in a graphic design class, I would assume you know about the 2012 Olympic logo that London has chosen. So, I don’t need to go into why I think it was a waste of 400,000 pounds. Thankfully, the UK newspapers asked people if they could come up with a better solution than the current logo. So, while anything but the shabby logo would do, some really well made designs arose.
So, without further a dew, I present an alternative made by a concerned citizen. Overlooking the oversized ‘L’ and the poor kerning on the last ‘N,’ it is a great logo. It reads London then immediately slips into the rings. The iconic rings multiplied provide a legible, clean and classy symbol for a worldwide event. It reads London then immediately slips
into the rings.
The second rocks my socks off. Having the color gradient blend the skyline with the rings works wonderfully. Like the other Olympic logos of the past, it draws from current art movements. This embodies the middle ground between modern and post-modern logo and for that I applaude. (clap clap clap)
In the end, these logos embody a time-honored tradition in history. No effort spent looking edgy for the younger audiences, no crazy European numbers and no seizure inducing colors. Just effort in being aesthetically pleasing.