Since y’all are currently working on a soda design Goehner wanted me to post some examples for you. If you Google “soda design” you will find hundreds of examples of soda branding, good and awful. I just pulled a couple for you analysis.
I find this one interesting: Dry Soda. This soda is begging to be considered second only to wine. The website even suggests cheese pairings and potential drink mixes for each flavor. The design plays a big role in how you perceive this soda. It is crucial it looks like it is worth the price. I mean, try selling a bottle of Mountain Dew for $19 a 12 pack. I think this design is successful. It looks simple, refreshing and expensive. What to you guys think? Classy or pretentious?
Another interesting point. When I found this soda on Wednesday the design was the picture above, but when I went to find the link again to post this they had change the design. I personally prefer the old design. I think it fits better with the classy aura they are trying to give off. I think the new design feels too young to be suggesting alcohol pairings. Check it out the link and let me know what you think.
Here’s another one: Izze. I think they are an excellent example of all around design. They have a wide variety of packaging, bottles, cans, cartons, etc. and all of them are consistent and excellently designed. This is a great company to
look at for ideas of how to implement a cohesive look in every part of a brand. This picture just has just a few examples, check out the website for more.