The FIFA World Cup has been around for many decades. The first logo was done in 1966 when the World Cup was held in England. Since then our technology has improved immensely allowing us to create better designs and logos.
The logo for FIFA World Cup 2010 in South Africa is a very nice solution for the problem of incorporating everything that represented the world cup for this year. I really love this logo because I think it captures the essence of soccer and the good-hearted and spirited nature of South Africa.
I believe the typeface chosen for this logo suits it very well. It has a very humanist feel to it and just has a really fun look to it, which goes well with the spirit of soccer.
The colors in the background of the logo actually are in the shape of South Africa (I didn’t notice this until recently). I love how they incorporated the country but without stamping in on there. Also the colors in the background represent all the colors of the teams participating in the World Cup.
The interesting small icon in the top right corner is actually and abstract of the World Cup Trophy. Im not so sure if the that was the best placing for the icon of the trophy, especially since there the soccer ball is right next it, but it still works.
The figure kicking the ball is doing a bicycle kick. This kick was made famous by soccer legend Pele who played for the Brazil team and won 3 World Cups.
I think this is a really great logo. This logo is a very symbolic design, yet remains simplistic. It gets the point across well, and draws in the viewer. It’s not only fun and colorful, but it really incorporates the important information about the World Cup as well as capturing the essence of soccer in South Africa.