Thank you Anna Carol for your post.
As I was examining the Dry Soda Co. website, I noticed their logo. It is a simple and clean typographic logo with a subtle concept which uses a play-on-words. Dry is spelled out and uses a water droplet shape as it’s negative space. Their concept is simple yet communicates the idea that the soda has a “dry flavor” while being a liquid. If their target audience is the wine connoisseur than their logo speaks well to the audience’s refined palette.