Here are some descriptive logos that I think are really good. What I like about the Apple Bee’s logo is that it is an apple bee. It almost looks like someone took an apple and drew the stripes on with a sharpie. Such a simple idea but I think it is perfect.
The Grape Cloud Winery uses the same kind of literal imagery. The idea is even better though because the grape cloud is producing wine and the Grape Cloud Winery does to. The mark shows exactly what the company is about while at the same time representing the name. I feel like it would be wrong for this company to use a different design.
JC Electric Co. has made use of a very recognizable symbol of electricity. Anyone who sees an outlet knows what it is and the fact that the initials happen to fit is a nice coincidence. This really works well in light of their slogan “Connecting you with the things you love”. I think the outlet is the perfect visual for the idea of connecting the consumers with their electronics and with the company.