There hasn’t been a lot of cool design in the medicinal world but I absolutely love these. The thing that grabs me most is the small compact size. I hate carrying around the normal tylenol bottle because the shape frustrates me and how it doesnt fit into my bag. The design of these are great. They're small and flat so you can fit them pretty much anywhere. I also like that they differentiate by a simple boarder color change. It’s so simple but so effective. The short tag line “help. I have a headache.” fits well with the simplistic and clean nature of the design. If they had written a lot it wouldnt have worked quite as well.