Sara Taylor’s Post
There hasn’t been a lot of cool design in the medicinal world but I absolutely love these. The thing that grabs me most is the small compact size. I hate carrying around the normal tylenol bottle because the shape frustrates me and how it doesnt fit into my bag. The design of these are great. They're small and flat so you can fit them pretty much anywhere. I also like that they differentiate by a simple boarder color change. It’s so simple but so effective. The short tag line “help. I have a headache.” fits well with the simplistic and clean nature of the design. If they had written a lot it wouldnt have worked quite as well.
I have to agree with Sara. I have seen this design before and I think it is very effective. The simple message is "help: i have a problem", and whatever is inside this little square can help me. The design is fun, clean, and the message is easy to translate. The colors are also fun and make it simple to know which packet you need if you carry more than one with you. Overall, the design is very effective and is a nice design addition for the medicinal world.
ReplyDeleteWhile I haven't ever seen these in the wild, I must say I really wish I could. Conceptually, they took me a minute of analysis to really understand (i.e. were they all the same thing with different questions or not), but once I figured it out I really liked the idea. Admittedly they feel a little too plain to me, and I honestly can't convince myself I'd buy that over a bottle of ibuprofen. It's so unlike what I'm used to that it feels unnatural and a bit untrustworthy. I think the colors impact this as well, feels a lot like a toddler toy (which is probably a bad thing consider it's medicine, lol). I guess to me it just seems like one of those things that's a really really neat idea, but has a lot of expectations to overcome.
ReplyDeleteI really like the clean design. It seems like all other medicines are so crowded and ugly. It almost gives the feel of a less chemical medicine (though I doubt that's really the case).
ReplyDeleteMy only question is, where's all the information? I like that it's not crowding the packaging, but where is it? Is it on the back? Is it inside?
I saw these recently and not going to lie. Made my eyes geek out for a tad. I really enjoy the directness of the design. It is straight to the point and tells you what the design is for, to make this and this feel better when you feel like this. I know I am not being entirely descriptive right now, but it's true. Feel like you can't sleep here take 16mg of melatonin. It's simple but sweet.
ReplyDeleteThese are awesome. I really like the clean and simple design like you said. It gets the message across fast and without having to do a lot of scanning over the bottle label to find out exactly what the medicine is for. I agree with you on how annoying it is to carry a bottle of tylenol or ibprofen around, its loud, large, and awkward to fit in purses or even pockets. The desgin works very well with this product and I think it also does a good job catching the viewers eyes and drawing them in.
ReplyDeletethis is cool! it almost looks like a mint box which i thought it was first but then you read "help i can't sleep" and realize its medicine. i like how it is disguised that way as well as the shape of the container as well. it can easily fit inside a purse pocket for women without mis-shaping the bag or taking up a lot of room. its exactly like a pack of gum or mints! its easy to carry around and doesn't look awkward or draw attention when you pull it out in a public place like an office or in school making everyone wonder why you are taking medicine and if you are okay. idk i often avoid taking medicine just because people baby you when they find out you have a headache or something and this is simplistic and easy for the user.
ReplyDeleteVery good, very clean efficient design. For a medical product I think that this is almost too positive. I agree that they kinda give the impression of being mint/gum boxes, which may sell these medicine well. Something I want to know is, do these boxes have some sort of child safety mechanism to discourage little kids from opening them and eating them as candy?
ReplyDelete