Our soda company project is already finished, but the other day I found a soda company that I thought had a really good concept and design. This company is called "The Switch". This company started with a man named Mike. Mike loved to drink healthy orange juice. But he thought it was really boring tasting. So he always mixed his orange juice with sparkling water. One day he decided to make a company from his drink. The Switch drinks are 100% natural juice but carbonated like soda.
The Switch is all about people making "the switch" from unhealthy sodas to their healthy drink. They especially are trying to promote their product in schools.
I really like their logo. "The" has been flipped upside down, which I think is quite clever. It exemplifies the fact that The Switch is different, opposite from common sodas. The symbol in the background resembles the transpose symbol, signifying that The Switch should take place of other sodas.
Another fun detail is that all the bottle caps have words on the inside. If you collect the right combination, you can send them in for prizes.
I think this company has a great image. Everything they do looks fun and appealing. (And I must admit, the sodas taste really good, unlike normal juice drinks)