the process of arranging elements into a cohesive whole. The point of typographic syntax is to not rely upon illustration in order to give meaning to the word. Rather, it is bringing meaning across through the arrangement of the elements, the type.
In the first example, blank space the lack of the a in blank and space create an empty space,
The two logos below are excellent examples of typographic syntax. The arrangement of elements (letters) or lack of letters, helps further the meaning of the word without the use of illustration. Both of these examples show the type of stuff you should be doing for class.
In the first example, blank space the lack of the a in blank and space create an empty space,thus bringing visual representation to the word without using illustration. Simply just leaving the letter out works great.
The second example, minus takes the I from minus removes it and flips it on its side to create a minus symbol. This combined with the the empty space that is now left from where the I was also helps enhance the meaning of the word.
An important thing to remember, which I mentioned previously, is to not use illustration to bring about further meaning. You should rely on changing the arrangement of the letters to help enhance the meaning of the word, not using illustrations.
These are both excellent examples of typographic syntax. They both rely on the arrangement of letters to enhance meaning, and as Sarah pointed out, neither are using illustration to help achieve the goal.
ReplyDeleteWhen working on your typographic logo design ideas, think about how to arrange letters in a way that will enhance the meaning of the word or name of the company. Some ways that you can do this are through using contrast, repetition, substitution, weight, scale, color, proximity, similarity, exaggeration, location, and direction.
These logos are a great reminder of how simple it is to get a point across without adding illustration, which can easily end up being too much. A lot of times, illustration can end up making the end result too busy. Usually I just jump to think about how decorative I can make the words look rather than what I can do to the letters themselves to bring across a meaning. It's good to keep in mind that sometimes the best designs are the simple ones.
ReplyDeleteBoth of these designs do a great job describing the words in such a simple and clean way. The typographic syntax solutions for designs seem so effortless but I think they actually take a lot of creativity and time to think of. Typographic syntax can be much more difficult to think of solutions than illustration. However, the product of typographic syntax is very strong and creative. Whenever I attempt to do typographic syntax, I usually somehow end up doodling and making the type into an illustration and then the type gets very animated and sometimes sloppy. Typographic syntax is so much more clean. The point comes across a lot clearer.
ReplyDeleteI think that both of these designs convey their messages in an excellent way. However, I like the first one a lot more than the second. I love how they take their name and make a blank space. I also like how they left out the "a" in both blank and space. I also love the simplicity. The second logo I don't like as much because I feel like the "i" or minus sign is in an awkward place. I love the concept behind this logo but I don't like the execution as much.
ReplyDeleteBoth of these designs do a good job of giving a visual representation of what they are trying to say. Out of the two my favorite one is the Blank Space. The Minus does a good job of visually demonstrating the word but it is not quite as pleasing as the Blank Space one. The color of the "I" changes color which is one reason i don't like it as much. It is still very capable of being understood even with the "I" changed though. The Blank Space one is very nice. It is very very simple but at the same time it is ingeniously done. This just shows that sometimes simplicity is best.
ReplyDeleteThese logos both seem so simple yet when I think about actually coming up with an idea like that, it seems so difficult. I think these are very good examples of what we have been talking about in class of how we are to think in a different way than what comes naturally. When we are able to do this, we will be able to come up with original and strong designs that are extremely effective.
ReplyDeleteBoth the logos were creatively designed and have a uniqueness to them. The idea is so simple and it makes me wonder why I had never thought of that! Although, I feel that creating a logo like that is much harder than it looks by just looking at the finished project. Out of the two logos, Blank Space if my favorite. The Minus one is creative, however, the logo itself i feel is unevenly weighted on the right side becuase of all the black and the logo its self becomes unappealing to me at that point. On the other hand, Blank space is completely proportionate in the removal of its letters, and because of that it is more appealing to me. Both designs are very creative though.
ReplyDeleteI'm amazed by the simplicity of these! They beautifully convey the idea they are putting out solely by using the type. It's funny to me how both of these logos are missing letters, yet, at least to me, are still incredibly simple to read.
ReplyDeleteI really like these 2 examples of syntax. I think its funny that a lot of the time we try to make really elaborated posters to get the idea across when reality is that there's no need to do all of that and this posters are the perfect example. I really like the simplicity of these typographic posters. Even though they dont have any imagery and that they are missing letters its really easy to understand the idea.
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