One thing I noticed when looking at posters dealing with social concern is that they tend me be very simple and straight to the point. They also often use clever re-workings of things we see every day in order to grab the viewers attention. Below are some examples of great social awareness posters.
I find this poster to be extremely effective, it is done
for the Women's Aid Organization. When you first see these posters you simply see beautiful women's lips.
However, the first image is really fists, and hidden in the second image are images of men beating women. It is subtle but it clearly and effectively shows its meaning. Underneath the first poster is says "Lips aren't punching bads. Nor are other parts of the body. If you know someone who is suffering from violence or abuse. please call Women's Aid Organization at.....Speak Up. And silence those who speak with their fists. Underneath the second poster it says, "Silent lips mute the sound of beatings. And muzzle unspeakable pain. Give voice to victims or violence or abuse....Deep as the wounds may be, healing begins by being heard." The simple subtle messages in the imagery combined with the powerful words create a very strong social concern poster.
This second poster is another example of the subtle message that works really well as a social concern poster. Soccer player Loco Abreu is "kicking away racism" by wearing two shoes of different colors (he also played in a soccer game with these shoes) It is just a simple image but it received a lot of feedback from the press and had a huge impact.
As you think about social concern posters think about the context and the message that you are trying to bring across. It does not need to be an elaborate poster in order for you to get your idea across.
One final example for you to look at :) Have a great Monday :)