Daniel William’s Post

Guerilla advertising is one of the most interesting and creative ways of advertising. Whether advertising for a product or for a cause, guerilla advertising is the way to go. Guerilla advertising is one of the most creative things i have found in the marketing industry. There are no bounds or restrictions with this kind of advertisement.

Anything that can be thought up can inevitably be created into advertisements. Guerilla advertisements are especially effective because they provide information in a way that no one has ever seen before. They cause the viewer to think about what is happening instead of the viewer simply brushing it off as though they had never seen the advertisement.

These are all great examples of guerilla marketing. These tactics simply enlarge an object that relates to the cause. The size of the subject then gets people interested and hopefully causes them to look into it further. Guerilla advertising is great. I wish there was more of this kind of advertising in America.

Danielle Schindler’s Post

This logo was designed for a golf club/team and is a creative example of using a silhouette to create two separate images. If you look closely, there is a golfer holding a club and swinging. This part of the logo represents the golf purpose of the logo. The second image that is on the page is that of a Spartan. The golfers elbow represents the nose of the Spartan and the wrinkles in the golfers shirt represent the lips and chin. Finally, the stroke marks coming off of the club are made to emphasize power and movement, but in the imagery of the Spartan, those marks represent the plume on the helmet.

The challenge with this type of design is that normally one image would be more prominent than the other; however, in this case, both images are easy to identify and unique. The logo is a creative piece of art that represents two different images that are both unique for it’s purpose. It is a clean, and very distinctive logo.  

Sophia Shafer’s Post

This last summer I went to Busan, South Korea for four days to see my dad. We did a lot of tourist things, one of which visiting the Busan Aquarium. While the aquarium was really nice the coolest thing I saw that day was this advertisement. When my family walked out of the aquarium we turned to cross the street and saw this and just started laughing. This advertisement is brilliant! It catches your attention, is funny, and effectively communicates it's message.

If something is out of place it catches your attention. So a car being on the side of a building is very catchy! I saw it and thought to myself, "why in the world is there a car on the side of a building" and it made me want to read the text so that I could find out the point of it. The whole concept of a car being parked on the side of a building is also hilarious. Plus, the text also makes you laugh. The advertisement also gets it's point across. Mini Coopers are very different from "normal" cars, therefore different. Parking wherever you want is "different." It really does make me want to buy a mini cooper because the advertisement is so good!

I think that these mini cooper advertisements are brilliant. They get your attention and make you want a mini cooper. The design is also aesthetically pleasing and funny.

Morgan Henson’s Post

I have always been fascinated by solely Typographic media. It’s likely I that I lean more toward type-focused logos and projects because I’ve never been great at drawing my own pictures so MY projects are typographic. Personally, I think the most creative works are typographic based and I am always impressed by the simplicity and beauty of them. Here are a couple examples of my favorites.

I used this one in my sketchbook already, but the Upside Down Productions logo is beautiful! At first glance the words are perfectly decipherable, but at a closer look it the letters are ACTUALLY UPSIDE DOWN! I was amazed. Some, like the ‘s’ are just the letter flipped upside down, but some are actual letters, like the ‘u’ made of an ‘n’ or the ‘d’ made from a ‘p’. When flipped the correct way, the letters are actually ‘umop episdn.’

Another lovely example of a good typographic logo is the Time Timewatch logo. The ‘t’ is made to look like a number on a digital clock, while the ‘I’ creates the semicolon between the hours and minutes. It is effective because it is easily read while still conveying the message of time. So creative!

Kara Underwood’s Post

I am absolutely in love with this ad campaign for Dove's hair care products. They've picked these well-known women cartoon characters that almost everyone will recognize, and "styled" their hair in a new and fresh way. It caught my attention because 1st: I wanted to know why Wilma or Velma were on the poster 2nd: why their hair was different on the right side (I'm so used to seeing them with the original hair style that it kind of messes with me) and 3rd: they really pop out of the white backdrop, so that helps to catch my attention. The white backdrop is part of Dove's identity; they really like to keep designs, which makes sense because they are a hygiene products company. They also keep the text fairly short and clean. It gets right to the point and states enough to draw you into the product. Because they changed the hair styles so much of these cartoon characters with distinct styles, it makes women start to think that maybe these products could actually work for them too. I think its a brilliant and fun idea; hair styling your hair is suppose to be fun, so it definitely makes sense.

Campaigns

Campaigns & Advertising Series
When working on advertising campaigns or even within design for a business or company you have to create a sense of consistency but without having everything look exactly the same.

Starbucks is a great example of a company that does this well. In these two images you can see how Starbucks keeps all their design very consistent. From the bags to the cups and then the website it all has the same feel to it. It is clean and simple and everyone can tell very quickly that it is Starbucks.This sense of consistency carries over into designing for advertising as well. In a series of advertisements you want them all to have the same feel but not necessarily exact replicas of each other. I have included images of two different ad campaigns that I think do a great job creating consistency between the ads but also keeping them the same.

social concern #2

Social Concern;

One of the things I noticed when looking over social concern posters was that they often rely upon images and symbols that we recognize and are familiar with, they then twist those images to mean something else, to bring awareness. You want to cause the viewer to question what you have said, to make them think about it carefully and then be driven to action.

There are a number of ways one can go about bringing awareness to their cause. It can be through shock factor, humour, powerful photographs, or even through offending others (though this is not always the best approach, and must be thought through carefully).

Another this is that you must make sure that you really fully understand what you are representing, that means knowing more than the surface level and taking the time to figure out what the arguments for your concern are and also the arguments of those who may oppose what you are trying to bring awareness to. Further, it is also always important to have a clear idea of who your audience is, who are you trying to reach because that can greatly impact the design and style of your poster.

The posters I have chosen as examples this time use everyday objects and stuff we see all the time to bring awareness to bring about social concern. I really like the first poster which uses the baggage tag for luggage to remind us how human trafficking. The second one is an international advertisement for concerns over fast food and the negative impact it can have upon your health. And the final one against uses a piano without its black keys to grab our attention and bring awareness to the issue of racism.